What is Apple Pay?

In short

Apple Pay is Apple's payment service that lets a person pay in shops, in apps and on the web with a card held in the Wallet app of an iPhone or another Apple device. Apple Pay replaces the card number with a Device Account Number stored in the device's Secure Element, so the merchant never receives the actual card number.

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How Apple Pay works

When a card is added, Apple does not store its original number. Apple's security overview describes a Device Account Number instead, kept in the Secure Element, a certified chip in the device, never stored on Apple's servers and never backed up to iCloud. In card scheme terms it is a payment token, issued through the scheme's token service with the issuer's approval.

To pay, the holder authenticates with Face ID, Touch ID or the passcode. In a shop, the Secure Element gives the terminal the Device Account Number and a dynamic security code specific to the transaction, which the issuer can check before approving. In an app or on a website, the same data reaches the merchant encrypted, and the merchant or its payment provider decrypts it.

What Apple Pay means for an issuer and a gateway

A card works in Apple Pay only if its issuer has enabled it: the issuer connects to the card scheme's token service and decides whether to approve each request to add a card. A new card programme usually arranges this through its BIN sponsor or issuer processor.

A merchant needs a payment provider that supports Apple Pay. The payment still travels the card rails: the acquirer sends the token and its security code, the scheme maps the token back to the card, and the issuer authorises as usual.

Apple Pay or Google Pay?

Google Pay
Google's equivalent. In shops both pass a device token; online, Google Pay can also return a card saved in the Google Account, without a cryptogram from the device.
Digital wallet
The wider category. Apple Pay holds no balance: it is a pass-through wallet that presents a card held at an issuer.

Where Apple Pay shows up in a platform

Modules that do the work

Platforms that need it

Guides that go deeper

Where it is written

The laws and standards this page's facts come from.

General information, not legal advice: what applies to you depends on your services and your market.

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