What is a merchant of record?

In short

A merchant of record (MoR) is the legal entity that sells to the end customer in a card payment: its name appears on the cardholder's statement, and it holds the acquiring agreement, owes the refunds and answers the chargebacks. A merchant of record service takes that position on behalf of another business, typically by reselling its products.

Also called
MoR, Seller of record, Reseller model
Family
Accepting payments
Facts checked

How a merchant of record works

The merchant of record contracts with an acquirer, or with a payment facilitator, and processes payments under its own merchant ID. The buyer's contract of sale is with the merchant of record, which issues the receipt or invoice and accounts for the tax on the sale.

When a company outsources the role, the provider buys the product from the company and resells it to the buyer at the same moment, or sells as the company's appointed agent. The provider then pays the company the proceeds less its fee.

Who uses a merchant of record

Sellers of software and digital goods that want to sell in many countries without setting up tax registration and acquiring in each one. Marketplaces and platforms meet the same choice: to be the merchant of record for the sales on the platform, or to let each seller be the merchant.

Merchant of record and the rules

Merchant of record is a commercial term. The Visa Core Rules of 18 April 2026 and the Mastercard Rules of 2 June 2026 do not use the phrase: they define merchants, payment facilitators and marketplaces.

Payments law looks at who handles the funds. In the EU, PSD2 does not apply to payments made through a commercial agent authorised by agreement to negotiate or conclude the sale or purchase of goods or services on behalf of only the payer or only the payee (Article 3(b)). A business that collects money for others outside an exclusion of that kind may be providing a payment service.

Merchant of record, payment facilitator or marketplace?

Payment facilitator
Signs up sub-merchants, each of which remains the seller to its own customers. A merchant of record is itself the seller.
Marketplace
In the Visa Core Rules, an entity that brings cardholders and retailers together on a website or app, and processes transactions and receives settlement on the retailers' behalf.
Payment service provider
Processes payments for a merchant. The sale, and the liability for it, stay with the merchant.

Where a merchant of record shows up in a platform

Modules that do the work

Platforms that need it

Guides that go deeper

Where it is written

The laws and standards this page's facts come from.

General information, not legal advice: what applies to you depends on your services and your market.

Every term

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